Apple look set to dominate the T3 gadget awards again this year following the announcement of the shortlist.
The annual gadget awards are due to take place in London on October 14, and readers have been voting in on long lists in 18 categories.
Over 65,000 reader votes were cast, and T3 has now reduced the categories to shortlists of five.
Apple has 11 nominations in 10 categories, but the iPhone 3GS will face stiff competition in the Gadget of the Year award.
Palm's Pre and HTC's Hero are also nominated in a category where smartphones are dominant.
The HTC Hero is also in the Phone Of The Year category, while HTC has made it into Tech Brand Of The Year, where it will take on Google, Apple, Microsoft and Asus.
The New Media Service of the Year category is set to be interesting, with the BBC iPlayer up against music service Spotify and Google's Streetview.
"It's been an amazing year for tech, which is obvious from a brief glance at the awards shortlist," said T3 editor Michael Brook.
"This year sees the toughest competition for top honours ever - and with such a huge response from our readers and a respected panel of tech judges, these brands are really going to want to take home an award."
The award winners will now be decided by a combination of reader votes and a panel, which includes Sky News presenter Martin Stanford.
To cast a vote and for more information, people can go to the official T3 awards site.
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